The meaning of creativity
Hence creativity is not an imagination nor a free individual thought, rather, it is a reflection that the standards and rules of logic govern and the needs of society reaching excellence that becomes a source for objective changes that a person realises in the world, in society and in their self in a free climate.
Thus human societies differ from one another in the peculiarity  they have among them (innovative, or creative activity) and in the scope of this activity for the spheres of life to manufacture a new life that is always in renewal, progress and ascension, that is, a new civilisational phase. Furthermore, this creative social action is a measure for the society’s ability to offer and self-confidence with regards to free interaction among societies. Accordingly, it is a fruition of the social body, that is a fruition of identity without which the characteristics, components and salient features of identity wither or disappear from the social consciousness so that [society] seeks it in theoretical dreams. 
 [Note: literaly: angle]
 [Note: Literally: theoretical naps]